techtown.
LOADING BACKGROUNDS…
AI in the Creative Industry

FROM IDEA
TO RESULT

How I actually use AI in creative work — hands-on, not theory.

Obai Sukar — Co-Founder at NHJ
TechTown × aiSalon — Sunday, August 2, 2026 — 5:00 PM — Damascus

ASK THE ROOMHands up — who has already released something made with AI?
QR code to save Obai Sukar's contact card Scan to
save my
contact
Before We Start

If you don't know how to use
something — ask AI.

If you don't know how to ask AI —
ask AI.

That's it. That's the whole skill tonight.

Who's Talking

Twenty-Five Years, Then Two With AI

25+ years

Audio engineering and media production — studio, broadcast, live sound, post.

762K subscribers · 333.9M views

Karazah Channel — co-founder, MBR Arabic Language Award 2023.

500K daily listeners

Radio Al-Kul — co-founder, coverage by NPR and Al Jazeera.

AI joined the practice two years ago. It didn't start it.

What I Believe

Ten Things About AI — Part One

01AI can make you smarter — if you use it correctly.
02It can help you think better — or trap you in a rabbit hole with no bottom.
03The first answer is a draft, not a verdict.
04A vague prompt returns a random result — you can't call random "yours."
05Confidence is not evidence — it can be completely sure and completely wrong at once.
What I Believe

Ten Things About AI — Part Two

06One AI agreeing with itself isn't proof — it's an echo.
07Consistency isn't talent. It's a reference you locked down before you asked for anything.
08The tool executes. It doesn't know what's worth making — that part's still on you.
09Thirteen patches never finish a system. One honest rebuild does.
10Every corner AI lets you cut shows up again at review — pay for it up front, or pay for it twice.
The Shift

I Stopped Managing Tools. I Started Managing a Team.

For twenty-five years, every tool in the studio did exactly what I told it — nothing more, nothing less. I was the only variable.

AI broke that. The output got good enough, fast enough, that treating it like a plain tool stopped making sense. So I stopped. Every AI I use now gets treated like an internal hire — a role, a scope, something it's accountable for, same as anyone else on the team.

That's the real shift. Not that AI got powerful — that I changed how I manage it.

One More Thing

Most of This Runs on My Own Machines

Tonight's pipeline isn't just cloud subscriptions. It's a full local AI system — dozens of tools, several models running entirely offline, built specifically for media production.

More on that when we close.

?

What has actually changed?

The Landscape

Four Real Shifts

Reaching the first version

What used to take days can now start within hours.

Team size at the experiment stage

A small team can test an idea that used to need more specialties.

The cost of trying

Prototyping and testing alternatives is far cheaper.

The value of creative judgment

The faster execution gets, the more selection, review and rejection are worth.

ASK THE ROOMWhich of these four actually changed how you work?
?

Does AI create the idea?

The Pivot

The Tool Executes What You Can Describe — and Judge

Vision

What do you want the audience to feel?

Craft knowledge

Which decisions produce that result?

Judgment

What worked, what failed — and why?

Execution & iteration

This is where AI expands your reach and speed.

AI doesn't read your mind; it works on the decisions and references you give it.

ASK THE ROOMYour last prompt: were you deciding — or just hoping?
The Method

Creativity Is a Loop, Not a Flash

01Idea
02Questions
03Prototype
04Review
05Release
06Learn ⟲

Then we return to the start — as a better version of ourselves.

ASK THE ROOMWhere does your process usually stall?
The Working System

The Council: A System of Roles, Not One Answer

The Maestro

Sets the plan and splits the task.

The Executor

Builds the file, the code, or the model.

The Critics

Test the idea from opposing angles.

The Verifier

Checks the details before anything ships.

ASK THE ROOMWho — or what — is the critic when you make something?
Not Hypothetical

Seven Real Seats, Each With a Veto

Acoustic engineer

Vetoes physics, formulas, units, accuracy claims.

UX / UI

Vetoes every new surface, onboarding, information density.

Consumer / tester

Ship or no-ship — can a non-expert finish the task unaided?

The exact rules behind it — how the seats actually run — is a longer conversation than tonight.

?

How many questions do I ask before accepting a result?

The Habit

AI Is a Drilling Tool, Not an Oracle

01 — What is this idea missing?
02 — Where could it fail?
03 — What's the opposite angle?
04 — What's the evidence, and how certain is it?

The first answer is material for review — not a final verdict.

ASK THE ROOMBefore you trusted the AI — what did you ask it last?
?

Where do we start — the tool, or the idea?

Before Any Tool

First — Write the Scenario

A man stands alone in an old city street at dusk. The day is ending; shops are closing behind him. He isn't crying, and he isn't broken — just still, deciding whether to go home or begin again. Feeling: quiet sadness, with a thread of resolve. Length: 15–20 seconds, three beats — stillness, a breath, a first step.

One idea. Three crafts will now serve it: sound, image, motion.

ASK THE ROOMThink of one scene you'd want to make — hold that thought for the live project.
?

What separates describing a mood from a musical decision?

Case Study · Sound

Clear Words, Missing Decisions

The generic prompt

A sad song, but not typical — no clichéd nostalgia.

What didn't we specify?
  • The key or mode.
  • Meter and tempo.
  • The chord progression.
  • Instrumentation and arrangement.
  • Performance style and spatial texture.

The result: the machine will make most of the decisions for you.

ASK THE ROOMWhat's the first thing you'd put back into this prompt?
Case Study · Sound

The Knowledge That Makes the Difference

The key

D Major

The progression

Gmaj7 → Dmaj7 · IVmaj7 → Imaj7

The voicing

A low root on beat one, then the upper chord on beats two and three. F# is the shared anchor tone.

The rhythm

3/4, very slow. One chord per bar.

The progression does reach the tonic — but Dmaj7 keeps the landing open and translucent.

Case Study · Sound

Turning Knowledge into Executable Instructions

[Intro] [D major] [3/4, very slow] [Instrumentation: sparse cello and piano] [Harmony: Gmaj7 to Dmaj7, one chord per bar] [Voicing: low root on beat 1, upper chord on beats 2–3] [Mood: melancholic, suspended, understated] [Vocals: distant, wordless choir]

A precise prompt increases your steering power — it doesn't guarantee literal musical execution.

Live Break

Now — Try It in Suno

VPN on. Open suno.com. Paste the prompt. Hit generate.

▶ suno.comPaste the prompt
⏱ TWO MINUTES

What did it keep — and what did it rewrite without asking?

Quick Break

Music's Done — Image and Motion Next

Stretch, refill your coffee, or grab me directly. Back in a few minutes.

QR code to save Obai Sukar's contact card
Scan to save my contact
?

What separates describing a mood from a visual decision?

Case Study · Image

Clear Words, Missing Decisions

The generic prompt

A sad, cinematic photo of a person standing in the street — nothing clichéd.

What didn't we specify?
  • Camera angle and height.
  • Focal length: compress the background, or open it up?
  • Light direction and temperature.
  • Depth of field.
  • Composition: centered, or leaving negative space?
  • The reference color palette.

The result: the machine decides for you — "cinematic" only in the generic sense.

Case Study · Image

The Knowledge That Makes the Difference

Composition

The figure on a third of the frame, negative space opposite the gaze — the emptiness itself carries the feeling.

Lens

85mm, shallow depth of field — separating the figure without fully isolating it.

Light

A cool rim light drawing only the edge, no fill — the mystery is part of the feeling.

Color grade

Low contrast, desaturated broken tones; not black-and-white, not vivid.

ASK THE ROOMLook at this image: what did we still leave to chance?
Case Study · Image

Turning Knowledge into an Executable Prompt

A photorealistic image of a single figure, back three-quarter view, standing in a quiet old-city street at dusk. Compose on the rule of thirds, negative space toward his gaze. 85mm look, shallow depth of field. Cool rim light only — no fill, low-key. Desaturated, broken tones, low contrast. Melancholic and restrained: no visible tears, no rain cliché.

A precise prompt increases your steering power — it doesn't guarantee literal visual execution.

Live Break

Now — Make the Image

ChatGPT or Gemini — paste the prompt. Generate.

▶ ChatGPT▶ Gemini
⏱ TWO MINUTES

Which choice did the model steal from you?

?

What separates describing a mood from a motion decision?

Case Study · Motion

Clear Words, Missing Decisions

The generic prompt

Animate the image of the person standing in the street — make it cinematic and emotional.

What didn't we specify?
  • The type of move: push in, pull out, slide — or hold still?
  • Speed and duration.
  • Which element stays locked as the anchor?
  • The easing curve.
  • Does the move serve meaning — or is it just decoration?

The result: the camera moves — but the meaning doesn't necessarily change.

Case Study · Motion

The Knowledge That Makes the Difference

Move type & function

A very slow push-in builds quiet tension; total stillness is sometimes stronger than any move.

The anchor

One element in the frame stays visually locked for the whole shot.

The motion curve

Soft ease-in and ease-out; robotic linear motion is what exposes a generated shot.

Shot duration

Measured in seconds — not in vague description.

Case Study · Motion

Turning Knowledge into Executable Instructions

Animate this image: a slow push-in, from wide to medium. Keep the figure centered as the anchor; let the background drift subtly. Four seconds, ease-in and ease-out — no linear motion. No pan, no rotation: one axis only. The motion should build quiet tension, not spectacle.

A precise prompt increases your steering power — it doesn't guarantee literal motion execution.

Live Break

Now — Animate It

Gemini — or Magnific, and let it pick its best video model. Still + prompt. Generate.

▶ Gemini▶ Magnific

Did the move carry the idea — or just dress it up?

?

When does the result become an extension of my vision?

The Standard

More Decisions, Less Chance

Direct

Define what you want — and why.

Compare

Test several options against a clear standard.

Reject & revise

Don't let liking a result erase your vision.

A standard for creative contribution — not a legal ruling on ownership or copyright.

ASK THE ROOMWhich decisions should always stay yours?
?

What did my mistakes teach me?

Confessions

Four Mistakes That Built My System

I built the same system six times

Fix: one central registry; every retired system formally archived.

I believed the first answer

Fix: independent reviews; a clear line between error and uncertainty.

The character changed every scene

Fix: a locked reference, locked specs, every consistency tool available.

The voice was so perfect it died

Fix: deliberate variance, natural pauses, a human take when needed.

ASK THE ROOMWhich of these four have you already done?
The Chain

The Real Production Pipeline

01Idea
02Script
03Storyboard
04Design & animation
05Sound & music
06Edit & review

Every stage has a right tool — and every tool has a failure to know before delivery.

ASK THE ROOMHonestly — which stage do you usually skip?
?

Can we build a new project in front of you — right now?

Yes — from zero, with no hidden pre-made result.

Live · 50 Minutes

The Live Project

01Pick the idea & write the creative brief5 min
02Build a 3–4 scene storyboard10 min
03Produce & animate the key shot10 min
04Design the sound & music10 min
05Fix the weak version10 min
06Edit & screen it5 min
ASK THE ROOMCall it now: how much of what we're about to make will be AI — and how much us?
Diagnosis First

What Will We Fix When the Version Fails?

A generic idea

No clear shift, no specific angle.

Beautiful frames, no story

Every shot works alone — none together.

Weak visual consistency

Character, color, lens or place keeps changing.

Motion without function

The camera moves; the meaning doesn't.

Music bigger than the project

Huge trailer music smothering the idea.

A perfect, lifeless voice

Rhythm too even, diction too polished.

ASK THE ROOMWho's had an AI piece rejected by a client — and why?
Takeaways

Six Ideas I Want You to Keep

01Creativity is a system, not a flash of inspiration.
02The first answer is the start of review, not the end.
03Craft knowledge turns mood into decisions.
04Consistency comes from reference and discipline.
05Mistakes are raw material for a better system.
06AI speeds up execution — it doesn't excuse the human from judgment.
ASK THE ROOMWhich ONE idea from tonight hits your work on Monday morning?
Not Just Tonight

This Pipeline Already Shipped

Required Field · الحقل المطلوب

Ninety seconds, no dialogue, no human face until money arrives — the antagonist is a validation error. Twenty-eight storyboard stills, first scenes animated, two cuts from one spine.

Sixty-plus systems, one council, one standard — tonight is one room in a bigger house. The how lives in obaisukar.com and the masterclass, not in a one-hour talk.

Before We Wrap

Tonight Was the Quick Version

One idea, pushed through sound, image and motion — plus a live look at what breaks and what to check before you trust a result. That local AI system I mentioned earlier? One piece of a much bigger practice.

Build your council

Structuring AI advisors that actually check each other.

Claude Code sessions

Real setup — rules, memory, how a working session runs.

Rules & lessons learned

The best practices, and the mistakes that were expensive.

The tool stack

The many AI tools, local and cloud, actually in use.

That's the masterclass. Tonight was one room in the house.

Closing

AI Speeds Up the Work

Vision and signature stay human.

Thank you — let's open the floor for questions.

Obai Sukar — Co-Founder at NHJ · obaisukar.com
techtown. × aiSalon — Sunday, August 2, 2026 — Damascus

BEFORE YOU GOShow your favorite result from tonight to someone near you — and say what you'd change next.
One Last Thing

Tell Me What Landed

Two minutes. Shapes the next session — and if you opt in, how I follow up with you.

QR code to the session survey Scan to leave feedback
techtown.× aiSalon
OBAI SUKAR
1 /